Tuesday, February 07, 2006


I just got done having a long conversation with my friend Dave about the state of things in the world today. Dave is employed at Apple, and during our conversation, I actually started thinking about Apple, and the whole stigma that surrounds them.

Here we go, sorry to all you Apple lovers, I really have nothing against the company or anything else, but I just want to set the record straight for how exactly I feel they are so amazingly, and blatantly blown out of proportion.

Bottom line is this, in my humble opinion, Apple is big business. For years and years, Apple rose to the position they are at today by putting themselves in the underdog corner of the boxing ring that is computer technology...Apple and their loyal followers were fighting the "good fight" against The Man, (cue scary Darth Vader music) being Microsoft. Quietly, however, something shifted, and Apple became just as "The Man-ish" as Microsoft. They are both companies, selling us expensive products. Apple is cool, yes, but the bottom line is they make pricey technology, Technology, that updates itself so fast that the kind folks at Apple roll out the red carpet for yet another Huge auditorium style meeting in which they convince all of us why we need the Newest version of the product we just bought 2 months before.

Now, charitable donations and contributions withholding, as I am not up-to-date on how much, or what Apple has donated, or to whom, but the only way Apple is improving the "quality of life" of the average person in this country, is by sticking another expensive, albeit well-designed hunk of metal and plastic into our pockets...further disconnecting people, from, well, people. Earbuds on white cords replace conversations and smiles.

You know the most promising thing I've seen in the computer technology realm in the past few years (with the exception of medical technology, which is both vital and interesting)...the $100 Laptop program developed over at MIT for kids in 3rd world areas to have such important access to educational tools, news, and the huge sprawling World that surrounds them. We need MORE of this, all over, spreading like wildfire; the last thing we need is yet another iPod that is even smaller than the last, holding 10 million songs and playing videos on a screen the size of your thumbnail.

The Bottom Line is this: I wish more people would realize that Apple is nothing more than a company, that Microsoft is nothing more than a company, and the crap they produce for the average consumer is just that, expensive crap wrapped in a shiny, pretty package.

Phew. Done. Let the hate mail ensue.